Laikaās next stop-motion animated fantasy, Wildwood, hasnāt shared too many glimpses beyond a first teaser, but the film, directed by Travis Knight and based on the book by Colin Meloy and Carson Ellis, does have a bit of intriguing pop-up marketing at San Diego Comic-Con.
Dubbed āThe Forest Is Calling Portal Experience,ā it invites attendees to stand before a large screen covered with foliage, which then parts to reveal images from the movieāas if youāre peeking through the leaves to discover its secrets.
As far as āactivationsā go, itās a pretty quick one, but it definitely conveys the vibes of the movie, complete with an aromatic component that really does smell like youāre roaming an Oregon forest.
If youāre at Comic-Con, the portal is located in front of the Hard Rock Hotel across from the convention center and will be open through Sunday, July 26. If youāre not at Comic-Con, keep your eyes out for similar activations in other locations, to be determined, as part of āa national experiential campaignā to promote Wildwoodās release. It hits theaters October 23. āCheryl Eddy
Read the full article here
