This week, Palantir announced the upcoming release of a new chore coat branded with the company’s logo. The company has been releasing gear since 2024, and this new coat is a great way to tell everyone what you stand for. Specifically, it communicates to everyone in your immediate vicinity that you support ICE and aren’t a big fan of civil liberties.
Palantir’s head of strategic engagement Eliano A. Younes tweeted the chore coat this week, which he says will be released on April 30.
the lightweight Palantir chore coat
[04.30.2026 • 0930 AM EST] pic.twitter.com/9K5fmu3bSs
— Eliano A Younes (@eliano) April 21, 2026
X users responded to Younes with the kind of comments that anyone might expect about Palantir, a company aligned with President Donald Trump and the most dystopian elements of our modern surveillance society.
“could it be operated remotely ? detonated? listening ? what’s the features list,” one user joked, while another asked if it had “built in surveillance trackers?”
But Younes seemed genuinely offended by the most obvious jokes any reasonable person might be expected to make of Palantir, a defense contractor that prides itself in helping surveil and kill people around the world. He responded with “here for the shitposting but I need to see better from you. this is unoriginal and not funny,” and “not even remotely funny. try harder.”
Even Palantir employees seem to be waking up to what the company stands for, according to a recent report from Wired. When the U.S. launched a missile attack against an elementary school in Iran on Feb. 28 that killed about 175 people, mostly children, the employees reportedly started to question whether Palantir’s Maven technology had been used. Employees are also worried about the company’s lucrative contracts with ICE, an organization that has been terrorizing American streets in particularly heinous ways.
But Palantir seems intent on pushing out gear that allows like-minded people to wrap themselves in a horrifying, anti-American brand.
“We want millions of people wearing Palantir merch around the world,” recently Younes told GQ. Younes says he wants Palantir to be a lifestyle brand, telling GQ, “There are people out there wearing Palantir merchandise to signal their alignment with our mission, and that’s exactly what a lifestyle brand is.”
That lifestyle, of course, isn’t something that decent people would be proud of. Palantir recently promoted a Reader’s Digest-style version of the book The Technological Republic, co-authored by CEO Alex Karp, in a tweet. The book advocates for reinstatement of the draft, says the “postwar neutering” of Germany and Japan following the atrocities of World War II was an overcorrection, and criticizes the concept of pluralism.
It’s not just the chore coat. The company also sell sweatshirts, t-shirts, and hats, among other items. One t-shirt Palantir sold in 2025 featured an image of Karp along with the word “Dominate.” That item is no longer available for purchase.
Younes also suggested to GQ that its CEO was important for Palantir as a fashion brand: “A lot of the store’s designs are downstream of Dr. Karp and our chief technology officer Shyam Sankar’s personal style.” Younes wouldn’t say how many units the company is selling, but did claim, “store sales have increased 64% year-over-year and everything we’ve made has sold out, sometimes in minutes.”
GQ asked about Palantir’s ICE contracts and the other “controversial” things it’s engaged in with the U.S. military, but Younes insisted the company is “not political,” whatever that’s supposed to mean.
As the Wall Street Journal recently pointed out, Palantir is leaning hard into selling the “tech-boss-as-hero ethos,” that’s frankly pretty common in Silicon Valley these days. But even some fans of the company think the merchandising effort is embarrassing.
“Unpopular opinion: all these merch posts are so ‘fan boy’ and extra cringe,” one user wrote in the Palantir subreddit about Karp’s Dominate shirt. “Like the stock or don’t, believe in the company or don’t,…. But the incessant merch posts are weak sauce.”
Others are fully bought in, with one user writing, “Definitely a collectors item for me, could be worth something one day.”
Younes told GQ that Palantir is working on a tennis collection and something for the America 250 celebrations this summer. So if you’re a fan of techno-fascism, keep your eyes peeled. Whatever merch they’ve got planned for the rest of the year could be sold out in no time.
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