Reddit was one of the first major platforms to sell access to its wealth of (user-generated) content to AI companies looking for training data. It also was, for a long while, one of the most-cited sources to appear in AI-generated responses. So it’s pretty jarring to see the company’s citation rate plummet to near-zero on ChatGPT, per PromptWatch data, all while Reddit ramps up its own embrace of AI—including turning posts into podcasts.
The precipitous decline of Reddit as a primary source has come suddenly, it seems. Up until August 8, Reddit regularly appeared in responses generated by ChatGPT, showing up in as many as 4.5% of all outputs…
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