You probably didn’t need Spider-Man: Brand New Day’s box office to know people love Marvel’s wallcrawler. But to really drive the point home, Nielsen has a report that puts some numbers on the board just to make clear how popular the character is right now.
In this report, the audience measurement firm revealed Americans have watched over 121 billion minutes worth of Spidey between January 1, 2023 and July 4, 2026. This covers the movies and the many TV shows, which in turn translates to “over 230,000 years of web-slinging.” Funny thing, though: while Tom Holland’s Peter Parker is currently the talk of cinematic town, it’s actually Miles Morales who’s the most-viewed Spider-hero. Shameik Moore’s version of the character introduced in the Spider-Verse films has a collective 12.3 billion minutes of viewers, followed by Holland’s Peter (10.6 billion), then Tobey Maguire (8.6 billion across his trilogy) Andrew Garfield in fourth (6.7 billion from his duology).
In the case of Holland, Nielsen specifically lists movies with the “Spider-Man” heading, so only his Home trilogy matters here. (Sorry to his supporting roles in the Avengers movies.) For the top 10 Spidey films, Across the Spider-Verse holds most at 8 billion minutes viewed, follwed by Homecoming (5.5 billion minutes) and Into the Spider-Verse (4.3 billion). Nielsen notes that Across has nearly 2 billion minutes worth of views in 2026 alone, but since this cuts off at early July, it’s unknown how much the recent Beyond the Spider-Verse leak has boosted numbers of either animated movie.
TV-wise, the most popular Spider-show is the toddler series Spidey & His Amazing Friends, which actually takes up the bulk of minutes viewed with 73.7 million to the films’ collective 38.2 billion minutes. Fellow shows Your Friendly Neighborhood Spider-Man and Spider-Noir trail well behind Spidey, with respective viewing minutes of 1.2 billion and 2.6 billion. It’s worth noting that Spidey has been going since 2021 and therefore has a lot more episodes for the young’uns to watch—103 full episodes across four complete seasons, as of this past May.
And if you’re wondering how the games factor into things, analytics from mid-August revealed Marvel’s Spider-Man 2 sold an additional 316,000 copies (or $11 million in sales) across PlayStation 5 and PC. The reason for that is Brand New Day: Insomniac Games put out a free update adding that film’s suit to its already sizable roster, and with the costume there, players decided to jump back in, maybe take some photos.
This all just underlines how 2026 truly belongs to Spider-Man. And if Beyond the Spider-Verse lands its current June 18, 2027 date, maybe that year will belong to Miles.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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