When tickets for The Odyssey went on sale a year before the film was released, and months before director Christopher Nolan even finished the film, we knew things would change. And in the year or so since, they have changed, primarily for the worse. But we don’t think super advanced ticket sales and the inevitable problems it has caused are the end of movie-going as we know it. It’s more of a genius marketing tactic that’s only viable for a few select films, and won’t be as prevalent as you fear.
Since that first sale of Odyssey tickets, several films have sold tickets much further out than fans are used to. In the past, it’s been days or…
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