Jeffrey Katzenberg gets much of the credit for overseeing the Disney Renaissance of the late 80s and early 90s, and then in 1994 he became the “K” in “Dreamworks SKG,” and continued his winning streak with Shrek , Madagascar , and Kung Fu Panda .

But then he founded Quibi, which was born and died in 2020. And now, in a 2,394-word X post on Wednesday, Katzemberg argues that resistance is futile, and the entertainment industry must embrace AI or else.

“To resist technology is to risk irrelevance,” Katzenberg writes, later adding, “Hollywood needs to accept that AI is not going away.”

He goes about making this point in puzzling ways. In part, he…

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