You can now hyperpersonalize your YouTube algorithm using plain language.

On Wednesday, Google announced several new, mostly AI-driven features for YouTube. One standout is the Custom Feeds button, which will soon allow users to create customized feeds. The function will work via a large language model, so users can click a button and describe in plain language the type of “vibe” they want their custom feed to focus on. Examples, as presented by YouTube in the announcement, include “evening wind down with long documentaries” and “new DIY creators.”

The tabs will be accessible on the YouTube homepage via a “Your custom feeds” button tucked…

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