There is a massive dossier of all of your activity and behaviors used to create a detailed profile that predicts your behavior. And it’s not the intelligence agencies or law enforcement collecting it: it’s McDonald’s.
Wired reporter Reece Rogers requested the information that the fast food giant had stashed on him, and received a 515-page report that included predictions on how often he’d frequent the restaurant, when and where he was most likely to visit, and what he was most likely to order.
Rogers was able to get his hands on the stash of data thanks to California’s Consumer Privacy Act (CCPA), which allows residents to request what…
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