Companies have always tried to wring every last dollar out of customers. That’s capitalism at its most basic. But modern tech has turned that ordinary greed into something more invasive and predatory, giving businesses the power to track, profile, manipulate, and squeeze people with a level of precision that used to be impossible, and people are fighting back.
You’ve probably heard the term surveillance pricing by now. Or dynamic pricing. Or personalized pricing. Maybe you’ve heard of electronic shelf labels (ESLs) that can change the price of goods in a split second from thousands of miles away. Hypothetically, all of that can be paired with…
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