The film-related portion of Chinese trivia nights will never be the same after this weekend, and it’s all because of a film called Niu Lai (“The Ox Comes”). The film has raked in almost 15 million yuan ($2.25m) since its release on August 5. This is impressive, but not as impressive as the fact that, according to reports from Chinese outlets, its opening day grossed only 342 yuan ($50), and only 236 people saw the film in its first nine days of release—a genuinely remarkable figure in a country of 1.4 billion people. In other words, the film has gone from being a historic box office bomb to something of a phenomenon—and it’s all because it’s…
Read the full article at GIZMODO.COM
