It’s about that time of year again: the Super Bowl, and more specifically, the ads. This is usually when we get a new or first look at some upcoming films, and it seems that tradition will be without many of 2026’s big superheroes.
Per a Deadline report released Sunday evening, Marvel Studios is reportedly not doing any Big Game promo for either Avengers: Doomsday or Spider-Man: Brand New Day next weekend. The outlet doesn’t give any potential reason as to why, but in both films’ defense, they’re coming out in late December and mid-July, respectively. So if true, it’s probably because it’s not as important to market them in February as it is for more immediate Disney films like Hoppers and The Mandalorian & Grogu, which Deadline speculates will get spots since their March and May dates are closer on the calendar.
When it comes to this year’s DC movies Supergirl and Clayface, that’s a big question mark. Deadline speculates Warner Bros. will continue to sit out the actual Super Bowl alongside Netflix and Apple, and instead put out something in the week before the game so it’s visible. Since Supergirl’s dropping June 26, that’s more likely to get a promo that the September-bound Clayface.
As for the non-superhero stuff, Deadline said it’s likely we’ll see ads for Scream 7 (February 27), Disclosure Day (June 12), and Toy Story 5 (June 19). Illumination’s reportedly looking to drop a new promo for Super Mario Galaxy (April 1) along with a first look at Minions 3 (July 1). We’ll see how right Deadline turns out to be throughout the week, including Super Bowl LX on February 8.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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