While Tesla’s struggles dominate the headlines, a quieter but more significant story is unfolding: Chinese electric vehicle makers are on a tear. For the second consecutive quarter, Elon Musk’s Tesla has seen its sales decline, a stark contrast to the booming growth reported by rivals like BYD and NIO Inc, who are steadily gaining market share and widening their lead.
The second-quarter sales numbers paint a bleak picture for the American EV pioneer. Tesla delivered 384,122 vehicles worldwide, a drop of 13.5% compared to the same period in 2024. For a company whose identity is built on explosive growth, back-to-back quarters of declining sales are a major red flag for investors.
Meanwhile, Chinese manufacturers are hitting the accelerator. BYD, the world’s top seller of clean energy vehicles, announced it sold a staggering 206,884 fully electric vehicles in June alone, a 42.5% increase from June 2024. In the first half of this year, BYD has sold 1.02 million battery electric vehicles (BEVs), which are fully electric cars, not hybrids. Tesla, by comparison, has delivered just 772,859 vehicles in the same period. The gap between the two is becoming a chasm.
This reversal of fortune is particularly striking because Tesla has a major presence in China, with its Shanghai Gigafactory being one of its four global production sites. BYD, however, does not currently sell its passenger cars in the United States, meaning it is dominating the global market without access to one of the world’s largest consumer bases.
So how is BYD doing it? The company’s success hinges on two key factors: variety and affordability. While Tesla’s lineup has been criticized as aging, BYD offers a diverse portfolio of more than 20 models. Its entry-level car, the Seagull, starts at a stunningly low price of around $9,700 in China. Furthermore, BYD has invested heavily in advanced technology, equipping its cars with sophisticated software and features like its “God’s Eye” smart driving system, an advanced driver assistance suite that rivals competitors.
The shifting tides are most visible in Europe. In a symbolic victory, market research firm JATO Dynamics reported that in April, BYD sold more BEVs in Europe than Tesla for the first time ever. While the margin was slim, it marked a turning point in a market Tesla has long dominated.
Even smaller Chinese competitors are surging. NIO Inc, which has a much smaller market capitalization than Tesla, saw its own deliveries jump by 25.6% in the second quarter.
This market pressure comes at a time when Tesla is also grappling with the fallout from its CEO’s political activities. Elon Musk’s recent launch of a new political party after a public and bitter falling out with President Donald Trump has left many investors deeply concerned.
“Musk diving deeper into politics and now trying to take on the Beltway establishment is exactly the opposite direction that most Tesla investors want him to take during this crucial period for Tesla,” Wedbush Securities analyst Dan Ives, a longtime Tesla bull, wrote on July 6. “We get why Musk is doing this…just causing exhaustion among many investors.”
Musk diving deeper into politics and now trying to take on the Beltway establishment is exactly the opposite direction that most Tesla investors want him to take during this crucial period for Tesla. We get why Musk doing this…just causing exhaustion from many investors.
— Dan Ives (@DivesTech) July 6, 2025
While Musk focuses on disrupting Washington, his Chinese rivals are focused on disrupting the auto industry, and right now, their strategy appears to be winning.
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