A lack of regulation in the U.S. surrounding the use of deepfakes has led to a wave of AI artists washing over streaming platforms, but on Tuesday, Spotify announced it was taking a new step to give users some clarity around whether an artist is an actual human being, or a human-like character created by an algorithm.
Starting in mid-September, the company will begin applying an “AI Persona” label to the latter category. “Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the company wrote in its announcement . The new label “signals to…
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