Everybody, from LG to Amazon, now has their own Art TV. Samsung—the art TV originator—can’t sit on its laurels for much longer. The next generation of its “Frame” TVs now looks even better and comes in a size thin enough they may fit inside an excessively small home or an overly spacious apartment.
The Korean tech giant and TV monolith invited Gizmodo to its Englewood, New Jersey, headquarters to get a gander at its latest screens. The Frame TV lineup is still a variation on Samsung’s Neo QLED line. These are 4K TVs using mini LED screen technology with the addition of a quantum dot layer for added color vibrancy. The TVs can work as your regular living room display with a refresh rate of 144Hz and variable refresh rate (VRR). With their matte filters made to emulate the look of a print or painting, The Frame TVs are still better off as pieces of decoration.
The Frame is finally flush with the wall
The big additions to the Frame series for 2026 are enough to make a passerby second guess if they’re looking at a screen or real-life artwork. The Frame Pro now comes with a Slim Fit Wall Mount. This allows the screen to stay more flush with a wall without any obvious wires running from it. Both the Pro and non-Pro art TVs now also come with Samsung’s Wireless One Connect Box, which can stream content to the screen from up to 30 feet away.
This seamless mount is now possible because all the connection points are built into the screen’s rear panel. The Frame Pro now also supports eARC through its Micro HDMI port in case you want to connect a soundbar and add some music to your hallway gallery.
The new TV wall mount’s extra back stoppers also let you access the back of the screen without having to unmount it. You can lift it from the bottom of the TV while the top portion remains adhered to the wall, and even when I tilted the entire apparatus close to 30 degrees, it didn’t fall off its mounts. I wasn’t about to lift Samsung’s $2,000 TV the full 45 degrees, though Samsung promised me the TV shouldn’t go crashing to the floor when you inspect its backplate.
Looks even less like a screen now
The new Frame TVs are also sporting Samsung’s “glare-free technology.” It accounts for Samsung’s home-grown anti-reflectivity coating that doesn’t impact vibrancy or brightness to any discernible degree. This may not seem like such a huge deal, but in person the new Frame Pro seems more like a thin glass panel protecting a painting, rather than an image displayed on any old screen.
The Frame is supposed to be used in conjunction with the Samsung Art Store to display scans of around 5,000 real-life artworks. If you like to spend any time around actual Courbets or Manets at a museum, the Frame TVs won’t completely fool you into thinking you’re staring at the real thing. For example, there’s less of a sense of texture than you’ll find in real Impressionist oil paintings. Still, The Frame Pro is bright enough that in a well-lit hallway surrounded by natural light, it didn’t diminish the artwork to any degree I could tell.
Samsung is still promoting a regular Frame alongside a Frame Pro. My issue with these art TVs is their size, especially since they start at a wall-consuming 65 inches. The good news is Samsung is planning to sell a 55-inch version to both the Pro and non-Pro Frame TVs. However, both 55-inch models are “coming soon,” and we won’t know their street price until some unknown date. A 65-inch Frame Pro costs $2,000 and tops out at $4,000 for an 85-inch model. Samsung has yet to reveal the price and availability for its regular Frame TVs.
The new S95H OLED is like an expensive, tacky art TV
Samsung’s other OLEDs seem like a less impactful refresh by comparison. The big change with its new $2,500 (at 55 inches) S95H flagship OLED is the introduction of a large metal panel that—like the Frame Pro—mounts flush with a wall. This “FloatLayer Design” adds a large metal border around the TV. That may prove divisive. To my eye, it made the screen look like the kind of TV you find cemented to a wall in a cheap hotel. Samsung is also adding its Art Store to its OLED lineup if you want to turn this high-end TV into yet another faux gallery.
In reality, most consumers will go for the cheaper S85H or S90H OLEDs and be satisfied. The S90H starts at $1,400 at 42 inches. The S85H will ask for $1,200 at the same size.
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