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Tech Consumer Journal > News > New ‘Masters of the Universe’ Toys Will Power You Up for the Movie
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New ‘Masters of the Universe’ Toys Will Power You Up for the Movie

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Last updated: January 30, 2026 11:20 am
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Last week, we got our first look at Amazon MGM’s Masters of the Universe movie. This week, we’ve got a look at a line of action figures that Mattel hopes you’ll buy after you leave the theater.

Revealed at the Nuremberg Toy Festival, this first wave of tie-in merchandise includes our main heroes He-Man, Teela, Battle Cat, and Man-at-Arms, and villains Skeletor, Evil-Lyn, Trap Jaw, and Tri-Klops. Each figure, which is modeled after their live-action actor, has the character’s signature weapon and was made with collectors in mind, hence the premium packaging.

To help sell these figures as “fully authentic,” several Masters stars took selfies with their toys. Of the villains, only Alison Brie snapped pics with her Evil-Lyn figure—you’re currently out of luck if you wanted to see Jared Leto hold his Skeletor—but Kojo Attah and Sam C. Wilson, the respective actors for Tri-Klops and Trap Jaw, shared their thoughts on their figures. “Mummy, I’m a toy!” wrote Attah. “Totally insane.”

“I’ve been made into a toy, it would seem,” added Wilson. “Special thanks to Mattel for the added keto and green complexion. Color me honored to be your #trapjaw.”

Price-wise, the Masters of the Universe toys won’t cost you too much: the “He-Man and Battle Cat” figure is the highest at $40, while the rest will just run you $25 apiece. These figures will go on sale April 25, and the film will hit theaters on June 5.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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