Expect to see a lot more ads soon at your local McDonald’s.
The fast-food chain announced Wednesday that it is launching the McDonald’s Media Network, a new advertising business that aims to put third-party ads across the company’s app and nearly every digital screen in its restaurants. That includes menu boards, drive-thru screens, and self-order kiosks.
McDonald’s Chief Marketing Officer Morgan Flatley announced the initiative during the company’s investor day presentation in Chicago, saying McDonald’s hopes to eventually grow the network into a $1 billion business.
The company has already started testing the idea. Flatley said McDonald’s…
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