Did you catch the Spider-Man: Brand New Day trailer yesterday? We’re guessing you did because, in its first eight hours, it became the most-watched movie trailer of all time, and by the time the day was out, it was the most-watched trailer of all time, period, besting the highly anticipated game Grand Theft Auto 6.
Here’s how it broke down, according to a press release by Sony. Back in 2024, Deadpool & Wolverine set the record for the most-watched movie trailer in a 24-hour period with 365 million views. Spider-Man: Brand New Day broke that record in eight hours by getting 373 million views. But the day was just getting started for Tom Holland and the team.
By the end of the day, the Brand New Day trailer had 718.6 million views, per a service called WaveMetrix. That beat Grand Theft Auto VI, which, in summer 2025, had 475 million views in a day. At the time, that made it “the biggest video launch” ever. But Spidey has surpassed it.
And, just for context, the trailer for Spider-Man: No Way Home had 355.5 million views in its first 24 hours, and that film went on to gross almost $2 billion globally. So Spider-Man more than doubled himself this time around. Will that equate to double the box office? Certainly not. But it’s a good start.
The thing with these numbers is that, as impressive as they are, you do have to take them with a tiny grain of salt. For example, the Brand New Day trailer has 15 million views as of Thursday afternoon on the official Sony Pictures YouTube channel. The version on the official Instagram account has about 7.5 million views. That means there are still almost 700 million views coming from other places. So, you have to imagine the number takes into account not just every social media platform out there (TikTok, X, Facebook, etc.) but also includes reaction videos, rewatches, breakdowns, shares, and more. That doesn’t make 718 million any less impressive; it just comes from a very, very wide net.
Basically, whatever records it broke aside, this is absolute proof that people are very, very excited about Spider-Man’s return to the big screen on July 31. Even if it’s the fifth Spider-Man movie to come out since the release of the last Grand Theft Auto game.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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