Ferrari has finally revealed more details about the electric vehicle it’s developing with former Apple design chief Jony Ive.
The company unveiled the interior of the EV on Monday and confirmed its official name, Luce, which means “light” in Italian. The reveal marks the second phase of a three-part rollout. Ferrari first showcased the vehicle’s underlying technology last October and plans to debut the exterior in May.
In a press release, Ferrari said it has been working on the all-electric car with Ive for five years. The project is a collaboration between Ferrari and Ive’s creative collective, LoveFrom, which he founded in 2019 after leaving Apple. During his time at Apple, Ive played a major role in the design of Apple’s most iconic products, including the iMac, iPod, iPhone, iPad, and Apple Watch.
So it won’t come as a huge surprise that the Luce’s interior leans heavily into Ive’s familiar aesthetic. The interior features rounded forms, aluminum, and glass throughout the cabin. The car also offers a glimpse of what might have been had Apple followed through on its long-rumored EV ambitions. In 2024, Apple officially abandoned its car project.
What may be a surprise is that despite the car being fully electric, Ive has embraced tactile controls. While many EVs rely heavily on sprawling touchscreens, the Luce features dozens of physical buttons, levers, and knobs made of aluminum and glass. The aluminum air vents twist open and close. A glass gear-shift handle sits prominently in the center console. Ferrari says the glass components are made by Corning, the same company behind the glass used in iPhones.
The car even comes with a rectangular glass key fob featuring an e-ink display. When it is inserted into a dock beside the central console, next to the gear shift, it turns yellow and powers up the car.
Meanwhile, the vehicle’s digital displays, including the binnacle behind the steering wheel and a central control panel that can swivel, use Samsung OLED screens.
“If the power source is electric, why does it follow that the interface be digital? I think that’s a bizarre and lazy assumption,” Ive told Bloomberg at a media event in San Francisco last week. “I think particularly as the power source affords an incredible set of opportunities, we are missing some things we love about our old Ferraris.”
The Ferrari Luce isn’t the only major project Ive and LoveFrom have in the works. In 2025, Ive’s AI device startup io was acquired by OpenAI for about $6.5 billion. In a letter at the time, Ive and OpenAI CEO Sam Altman wrote that LoveFrom would be assuming “deep design and creative responsibilities across OpenAI.” Now, the company is reportedly on track to reveal its first physical device in the second half of this year.
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