Do you pay for goods and services with money? You’re probably getting screwed, thanks in large part to technology that allows companies to squeeze every last penny out of you. And if you’d like to learn more about all the ways this is happening, there’s just one book you need to pick up: Gouged: The End of a Fair Price—and What That Means for Your Wallet by Lindsay Owens.
Gouged , which comes out today, is one of those books I couldn’t put down. Over the past year, I’ve become particularly fascinated with surveillance pricing, the practice of using personal data to set an individualized price for a potential customer.
Here in the 2020s…
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