Screenless fitness bands like the Garmin Cirqa and Fitbit Air are cheaper and less distracting alternatives to the Apple Watch, and their popularity hasn’t gone unnoticed. Bloomberg reports that Apple is working on a major rethink of its wearable line that could mean the company offers a competing screenless wearable, or at the very least, an Apple Watch that looks very different from the square puck that sits on millions of wrists today.

Apple’s exploration into possible new form factors for the Apple Watch has been ongoing for the last year or so, according to Bloomberg. The company will release iterative updates in the form of a Series 12…

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