Amazon is one of the biggest digital advertising platforms in the world. Turns out, according to a lawsuit filed Monday by the Federal Trade Commission and 22 states, the company allegedly used its market dominance to repeatedly overcharge advertisers and sellers.
Per the complaint, Amazon has spent the last seven years engaging in what the FTC called “deceptive and unfair practices that secretly inflated prices in its online search advertising auctions.” The issue stemmed from the company’s advertising auction model, which required advertisers to bid for placements on Amazon’s platform, including Sponsored Product ads, Sponsored Brands ads…
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