Since its marketing cycle started, Spider-Man: Brand New Day has been talked up as a soft reboot in many respects. This is, as Tom Holland’s said, a Spider-Man film for the fans, made clear with a focus on talking up the practical work and taking Peter Parker out of the Avengers’ orbit to focus on him as a person.
To watch this movie is like watching the end of the SpongeBob Squarepants episode “As Seen on TV,” where SpongeBob lets briefly cameoing in a Krusty Krab commercial go to his head and doesn’t do his job. Eventually, he’s pulled out of it by accidentally dropping burgers on the grill, with a crowd celebrating him for doing “what…
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