A Bloomberg investigation published last month claimed that Phia, a shopping startup co-founded by billionaire Microsoft co-founder Bill Gates’ daughter Phoebe Gates and her Stanford roommate Sophia Kianni, had been engaging in a shady online practice.
The report alleged that the startup’s web extension, which purports to find cheaper deals and discount codes for online shoppers, had been falsely claiming sales it did not actually drive via a practice called cookie stuffing, which violates digital platforms’ policies.
The startup makes money by collecting a commission from retailers for every sale that it facilitates, which it verifies by…
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