It’s Tim Cook’s last official week as Apple CEO, but before he goes, he has one more thing . Apple is raising prices for its streaming service in the U.S., effective immediately.
A monthly Apple TV subscription has gone up $2, from $12.99 to $14.99. Meanwhile, an annual subscription now costs $119, up from $99. The Apple One bundle, which includes Apple TV, Apple Music, Apple Arcade, and iCloud+ storage, is also going up to $21.95 a month from $19.95.
Existing subscribers will be notified about the increase a month before their next bill is due.
Apple TV’s last price hike was about a year ago, when its monthly subscription jumped from $9.99 to…
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